Press Release
For Immediate Release
August 25, 2006

Madhouse Named a Red Herring 100 Asia Winner


SHANGHAI – Aug. 29, 2006. Shanghai-based mobile media marketing specialist Madhouse has been named a winner of the Red Herring 100 Asia Award. This list honors the top 100 privately held companies in Asia leading innovation in the technology business.

The Red Herring honor confirms the potential and the uniqueness of the Madhouse mobile marketing business model. A pioneer in the field, Madhouse leverages a three-part structure - MadSolutions, MadServing, and MadNetwork – to offer one-stop solutions for advertisers and mobile website publishers.

The mobile ad serving system MadServing intelligently projects ads onto mobile websites based on advertiser goals and strategy. Before serving ads, MadServing first determines the characteristics of the user viewing the site and then determines which ad to serve. In addition, MadServing analyzes response rates to different versions of an ad supplied by an advertiser, and optimizes the results by automatically rotating in the most effective versions of particular ads. Intelligent optimization ensures ad dollars are used more effectively, as evidenced in MadServing real-time performance reports.

The Red Herring 100 Asia award (www.redherringasia.com), now in its second year and open only to private technology companies headquartered in Asia Pacific, is given to the top 100 Asian tech companies on the basis of technology innovation, management strength, market size, investor record, customer acquisition and financial health. The CEOs of the Top 100 companies are invited to present their winning strategies at Red Herring Asia 2006.

About Madhouse

Founded in March 2006, Shanghai-based Madhouse Inc. is China's most intelligent interactive mobile media agency. A recognized specialist focusing exclusively on mobile media and advertising, Madhouse brings advertisers together with mobile media publishers to realize the power of mobile advertising. Madhouse offers three key services: MadSolutions: mobile marketing solutions and campaign management services; MadServing: a highly intelligent in-house ad serving and reporting platform; MadNetwork: China's leading network of affiliate WAP sites that Madhouse represents to advertisers. The Madhouse team consists of over 70 professionals drawn from 4A Agencies, interactive media, mobile carriers, WVAS, and the IT industries. www.madhouse.cn

About Red Herring
        Red Herring is a sophisticated insider's guide to the business of technology, featuring unparalleled insights on the emerging technologies driving the economy, from the Internet to wireless communications and digital entertainment. Red Herring reports on how innovation and
entrepreneurship are transforming business and how the business of technology is transforming the world, providing readers with a deep understanding of venture capital and capital markets. Recognized as an essential resource in today's fast-changing business world, Red Herring gets the right answers before anyone else even thinks to ask the questions. More information on Red Herring is available on the Internet www.redherring.com.