Press Release
For Immediate Release
January 18, 2007
For Immediate Release
January 18, 2007
Madhouse, the Only Chinese Company Selected by AlwaysOn Media
as Top 100 Private Company Award Winner
Recognized for Leadership in Emerging Technology
SHANGHAI ¨C Jan. 22, 2007 ¨C Madhouse, China¡¯s largest and most intelligent mobile ad network, announced that it has been chosen by AlwaysOn Media as one of the AO Media 100 Top Private Companies. AO Media 100 is a power list of the top private digital media companies. Madhouse, which is the only Chinese company on the final list, was handpicked by the AO Media editorial team based on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor value creation.
Madhouse and the AO Media 100 will be honored at the AO Media executive summit January 29-31, 2007 at The Mandarin Oriental Hotel in New York City. The summit will focus on the forces that are disrupting user behavior and creating new opportunities in marketing, branding, advertising, and public relations. The event will also showcase top innovative private companies that are changing the way media is created, distributed and consumed.
¡°The AO Media 100 are creating new revenue opportunities in the more than $16.4 billion online advertising market by disrupting traditional media and advertising models,¡± said Tony Perkins, founder and editor in chief of AlwaysOn. ¡°They are innovating by applying game-changing technology to key sectors including user-generated content, technology-enablers, mobile marketing, community platforms, Web analytics, and online advertising services.¡±
The AO Media 100 was selected from over 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.
As the operator of China¡¯s largest and most intelligent mobile ad network, Madhouse is working closely with publishers to expand the size and reach of MadNetwork. On the advertisers¡¯ site, Madhouse primarily works with agencies and media buying houses to bring brand marketers in China the leading edge services on Mobile Media.
Madhouse CEO Joshua Maa expressed, ¡°In 2006, Madhouse developed the most advanced mobile ad serving system in the industry and took a leadership role in helping brand advertisers harness the power of mobile media. Going forward, Madhouse will continue to deliver leading-edge services in mobile marketing and build upon its mobile ad serving system to provide more and more value-added services and products. We see China¡¯s mobile marketing spend hitting an inflection point and achieving exciting growth in 2007. ¡±
About Madhouse
Founded in March 2006 and funded by Gobi Partners and JAFCO Asia, Madhouse offers three key services:
MadServing: China¡¯s most intelligent mobile ad serving and reporting system; MadNetwork: China's leading network of affiliate WAP sites that Madhouse represents to advertisers; MadSolutions: mobile marketing solutions and campaign management services. Since mid-July Shanghai-based Madhouse has launched successful mobile marketing campaigns for pioneering companies including Canon, Apple iPod, Dell Computers, Baodao Optical, Johnson & Johnson Pharmaceuticals, GlaxoSmithKline, BenQ-Siemens, Hennessy, and Sony.
The MadNetwork now includes over 300 partner sites including major mobile portals such as QQ (Tencent), WapTX, Kong.net, 3g.net.cn, Sohu, Sina, TOM, LXYES, Joyes, DTOP as well as major WAP alliances, enabling Madhouse clients comprehensive mobile media coverage.
www.madhouse.cn
About AlwaysOn
ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print ¡°blogozine¡± by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.
A full list of all the AO Media 100 companies can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/
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