Founded in Shanghai in 2006, Madhouse is a leading mobile advertising platform and service company. Focused exclusively on mobile data-driven programmatic, the company aims to optimize mobile marketing investment and expand international audience for the clients. It not only helps brand advertisers engage target audience, build brand awareness, enhance purchase intention and increase customer loyalty in China, but also provides solutions for mobile app marketers to acquire high quality users globally. Madhouse expanded into India in 2012 and has become the largest mobile advertising company in the market. It has more than 240 employees in seven offices across China and India.